Marketing
August 4, 2017
Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors
By Danny Parisi
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
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","iv":"806d917ba00b51454f5138963c9246ef","s":"736259aceab00d12"}
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