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Aug. 3, 2021
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Fragrance and personal care

Penhaligon’s crafts social documentaries to tell brand history

August 4, 2017

Postcard shared to social media for Penhaligon's Scented Sightseeing effort. Image credit: Penhaligon's

 

By Jen King

London-based perfumer Penhaligon’s is taking its social community on a fragrant adventure to illustrate its British heritage.

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  1. How live commerce transforms social shopping: McKinsey
  2. Chanel marks century of N°5 with high jewelry tribute
  3. Flight of Icarus: As luxury sales soar, how does this end?
  4. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  5. Hermès sees robust 77pc growth y-o-y in first half
  6. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  7. How luxury brands can win Gen Z and millennial shoppers
  8. Relationship between luxury, gamification is evolving in real-time
  9. IWC celebrates ambition with Lewis Hamilton
  10. Audi offers vision of progress in Janelle Monáe campaign
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