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Sep. 17, 2019
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Fragrance and personal care

Penhaligon’s crafts social documentaries to tell brand history

August 4, 2017

Postcard shared to social media for Penhaligon's Scented Sightseeing effort. Image credit: Penhaligon's

 

By Jen King

London-based perfumer Penhaligon’s is taking its social community on a fragrant adventure to illustrate its British heritage.

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  1. How to save fashion retail
  2. Tiffany translates romantic positioning into coupled scents
  3. Kohler ties fairytale ad concept to fantasy film release
  4. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  5. Dior admits to Sauvage missteps after campaign controversy
  6. Consumers increasingly turning to AI assistants for product advice, customer service
  7. Rolls-Royce reaches Rockies with Denver dealership
  8. Last chance to register for the holiday outlook webinar
  9. Chanel's fashion history traced in "literary museum"
  10. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
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