Marketing
August 4, 2017
Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors
By Danny Parisi
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
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","iv":"c8ab460055bf9c94779f00c7c74d19d5","s":"e882704f28e36f03"}
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