Marketing
August 4, 2017
Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors
By Danny Parisi
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
{"ct":"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","iv":"91c742f45ff9cdb64850ae480e7c44cb","s":"03c188b0e5ae903d"}
Share your thoughts. Click here