Marketing
August 4, 2017
Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors
By Danny Parisi
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
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","iv":"247ae0ec66aac400fb0e9b4f5aecd07a","s":"1bf60b50855bf31d"}
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