Marketing
August 4, 2017
Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors
By Danny Parisi
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
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","iv":"8436b49c4f311642ed20500d46e04554","s":"b20388b417df71e6"}
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