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Marketing

Luxury most prolific user of live branded video: L2

August 4, 2017

Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors

 

While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.

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