Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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