Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"1a78acd975863a87cc6c7ad6ce90fded","s":"12628eddfbf14df5"}
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