Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"01c0d1e89404e5fea1f5edd84f3fdf02","s":"e55bf436b446fe69"}
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