Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"cac93255d7a9a21b060bfb688626b4ea","s":"f8c64ae289d8b802"}
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