Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"b4ad577689d9ed24bcda0bf248f00747","s":"c09c5f60a921b8ce"}
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