Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"356612ded518f830165bd5ba7fcc2625","s":"94f70cfba4d6ac80"}
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