Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"eb341d0565f58cf665d5492e00a1c059","s":"7cddbfa79932977a"}
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