Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"108ce7fadd2783055f9fc2490943aa13","s":"a7fb6b1aaeadd9bf"}
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