Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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