Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"8f56204486ae561d0add8af01a1f02d0","s":"71a31627b96560b7"}
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