Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"14826ef85200964e2eb9ed638f27605e","s":"aa97c82778cbb3c8"}
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