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Feb. 13, 2026
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Jewelry

89pc of millennial women prioritize authenticity in luxury goods

August 17, 2017

A still from the DPA's Real is Rare campaign. Image credit: Diamond Producers Association

 

By Sarah Jones

Despite portrayals of the millennial generation as anti-luxury, a new study finds that most women in this age group would prefer having fewer items that are of a higher quality.

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  1. Hublot signs Jung Kook of BTS
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  5. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
  6. Ruinart welcomes 2026 art series partner
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