Apparel and accessories designer Diane von Furstenberg is highlighting trends and season products with the redesign of its branded Web site while still maintaining the brand’s trademark customer interaction by encouraging feedback.
Diane von Furstenberg promoted the relaunch with digital pushes such as Facebook posts and email blasts to consumers. The designer asks for customer feedback via social networks.
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","iv":"07db996c0a87d0e56dd4cb7a6450cfef","s":"e20da155eff80cc6"}