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Fragrance and personal care

YSL Beauty celebrates hard work, perseverance with The Y Crew

August 29, 2017

The Y Crew brings in three successful young men as the faces of the fragrance. Image credit: YSL Beauty

 

By Danny Parisi

France's YSL Beauty is promoting its new Y men's cologne with a campaign centered on The Y Crew, a group of young men from different walks of life who will be the face of the fragrance.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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