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Fragrance and personal care

Interparfums looks to further develop market share with advertising investment

September 8, 2017

Campaign for Jimmy Choo's L'eau. Image credit: Jimmy Choo

 

By Staff reports

Interparfums, the producer of fragrances for brands such as Jimmy Choo and Montblanc, increased its marketing investment by 40 percent in the first half of 2017.

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  1. Chandon launches ready-to-serve spritz collection
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  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. IWC supports global marathon to prompt thoughtful water consumption
  9. Subscribe now: $12 for 12 weeks
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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