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Fragrance and personal care

Interparfums looks to further develop market share with advertising investment

September 8, 2017

Campaign for Jimmy Choo's L'eau. Image credit: Jimmy Choo

 

By Staff reports

Interparfums, the producer of fragrances for brands such as Jimmy Choo and Montblanc, increased its marketing investment by 40 percent in the first half of 2017.

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