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Fragrance and personal care

Interparfums looks to further develop market share with advertising investment

September 8, 2017

Campaign for Jimmy Choo's L'eau. Image credit: Jimmy Choo

 

Interparfums, the producer of fragrances for brands such as Jimmy Choo and Montblanc, increased its marketing investment by 40 percent in the first half of 2017.

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