Columns
September 21, 2017
Gilles Rousseau is senior vice president of sales and marketing at Splashlight
{"ct":"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","iv":"b90da63db28719d0f2e96f80db121ca4","s":"5379f9c7c4ac677e"}
Share your thoughts. Click here