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Internet

Facebook should be used as an acquisition tool: Tag Heuer

May 25, 2011

 

By Rachel Lamb

tag-185LONDON – Swiss watch manufacturer Tag Heuer attributes its substantial increase of Web site visits per month to its search engine optimization and social media prowess.

Tag Heuer believes that Facebook can be used as an acquisition tool since many of its Web site visits are aggregated through the brand’s social media page. Additionally, the brand’s use of SEO puts its Web site and Facebook page in front of competitor sites, probably leading to more online traffic.

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