LONDON – Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert at the Luxury Global conference.
Mcommerce is expected to hit $23.8 billion in 2015, and research has shown that luxury consumers are more likely to buy from the brand, rather than distributors and other retailers, if they have a relationship with a brand representative. Therefore, brands need to educate both the consumers and the people that sell the products to help keep these customers.
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","iv":"76839c9fe5635859e183b857014acea2","s":"8e6db9268b153db3"}