Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"553bd089c10bc82167d36ba27c5de0b8","s":"d8a5f71e00a5cba9"}
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