Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"eb41f441f0c7ab79ccd3fe8fb71e9eb7","s":"bd44b9246b3691a3"}
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