Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"1605416fb4f4e6f220b5e7fd88d37602","s":"59b7197aae225c0c"}
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