Retail
September 28, 2017
The new ad platform is called RYPL. Image credit: Johnny Was
By Danny Parisi
A new ad platform aims to make use of “everyday influencers” to increase word-of-mouth branding and help retailers attract new customers through organic social advertising.
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","iv":"b6be700a052a4514af5e8c2b38841959","s":"a5dc3c9cfe527e30"}
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