On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.
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","iv":"ea2ec3a9d657111a715c4e1504136546","s":"af70d2674c319f50"}