On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.
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","iv":"ae103d7e76df2cf9520c704382f69793","s":"993f0bcd173d503e"}