On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.
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","iv":"c0c70e083ded824a2fff6bbb2331ca92","s":"d7d7058d2c1f2abc"}