Marketing
October 17, 2017
Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats
By Brielle Jaekel
NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.
{"ct":"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","iv":"05446ea93378027d6b232db7785eb959","s":"97cc347837b5d07a"}
Share your thoughts. Click here