Marketing
October 17, 2017
Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats
By Brielle Jaekel
NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.
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","iv":"21b9b7a83dd51071c7bbd7c72ce15f06","s":"bf4901f2e6507c28"}
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