Marketing
October 17, 2017
Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats
By Brielle Jaekel
NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.
{"ct":"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","iv":"fa3402dfac24c130d817516fd793efce","s":"1b58cad20c86590d"}
Share your thoughts. Click here