Marketing
October 17, 2017
Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats
By Brielle Jaekel
NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.
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","iv":"dbb115fecbeb79066086498b44f62e44","s":"e4e3cf6587f08655"}
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