Marketing
October 17, 2017
Collective Hotels & Retreats looks to personalization without being overly intrusive. Image credit: Collective Hotels & Retreats
By Brielle Jaekel
NEW YORK – A panel of executives in luxury fields revealed how to carefully balance the line between helpful and creepy when it comes to personalization in marketing through the use of data.
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","iv":"0c42ccda38aac199d58c3d799af89c24","s":"18391d8daa43c8e4"}
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