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Strategy

Television – Luxury Memo special report

October 17, 2017

The world of television has experienced rapid change and brands need to keep up the pace or risk being left behind. Image credit: Bang & Olufsen

 

By Danny Parisi

The television landscape has undergone massive changes over the past few years, changing the ways consumers interact with TV ads and forcing marketers to come up with new advertising strategies for the channel.

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  1. David Yurman selects finalists for inaugural $50K design grant
  2. Aston Martin loops Breitling in as global watch partner
  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Armani faces $4M fine from Italian Competition Authority
  5. Qatar Airways, Art Basel kick off partnership in Doha
  6. Champagne Telmont earns Regenerative Organic certification
  7. Top 10 luxury branding efforts of Q2
  8. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  9. Emirates updates exterior design for first time in nearly 25 years
  10. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
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