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Strategy

Television – Luxury Memo special report

October 17, 2017

The world of television has experienced rapid change and brands need to keep up the pace or risk being left behind. Image credit: Bang & Olufsen

 

By Danny Parisi

The television landscape has undergone massive changes over the past few years, changing the ways consumers interact with TV ads and forcing marketers to come up with new advertising strategies for the channel.

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  1. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  2. ‘The Devil Wears Prada 2’ inspires new edit from Vestiaire Collective
  3. Kering to honor actress Julianne Moore with 2026 Women In Motion Award
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Brands still struggling to harness the power of SoLoMo
  6. Dolce & Gabbana reworks Ray-Ban Aviator
  7. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  8. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  9. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  10. Puig-backed Joan Miró show moves to Washington’s Phillips Collection
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