Luxury Daily
The authority in luxury news.
Feb. 13, 2026
  1. Hublot signs Jung Kook of BTS
  2. B Corp audit updates take effect this month
  3. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
  4. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  5. Men spend more on luxury, but shop the same amount as women: report
  6. Ruinart welcomes 2026 art series partner
  7. Fairmont Hanoi debuts in Vietnam
  8. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  9. The Ritz-Carlton New York, Central Park, acquired by Gencom
  10. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Omnichannel “Holy Grail”: Measuring in-store purchases at same level of ecommerce

October 18, 2017

Measuring returns is one area where in-store lags behind online shopping. Image courtesy of Ferragamo

 

By Danny Parisi

NEW YORK – Luxury brands need to fully integrate omnichannel into their strategy since so many of their sales happen with third-party retailers.

Speaking at Luxury Interactive 2017 on Oct. 17, a panel of executives from a number of luxury brands discussed the ways in which omnichannel has completely taken over the industry today. As customers continue to live a more hybridized life with digital and physical interactions occurring constantly, omnichannel is the key to keeping up with shopping trends.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Hublot signs Jung Kook of BTS
  2. B Corp audit updates take effect this month
  3. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
  4. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  5. Men spend more on luxury, but shop the same amount as women: report
  6. Ruinart welcomes 2026 art series partner
  7. Fairmont Hanoi debuts in Vietnam
  8. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  9. The Ritz-Carlton New York, Central Park, acquired by Gencom
  10. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
VIDEOS
More Videos

MORE IN Retail
Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
Raffles creates Printemps-exclusive lifestyle collection
Louis Vuitton flagship lands in Beijing
Off the Cuff: A Q&A with Nordstrom’s Catherine Bloom
Selfridges launches beauty waste recycling support in store
Largest De Beers London flagship debuts in Paris



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
B Corp audit updates take effect this month
Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective

Ruinart welcomes 2026 art series partner
In prestige beauty category, hair outpacing fragrance purchases in US: Circana
With ‘Fireflies,’ Valentino finds power in numbers