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Retail

Omnichannel “Holy Grail”: Measuring in-store purchases at same level of ecommerce

October 18, 2017

Measuring returns is one area where in-store lags behind online shopping. Image courtesy of Ferragamo

 

By Danny Parisi

NEW YORK – Luxury brands need to fully integrate omnichannel into their strategy since so many of their sales happen with third-party retailers.

Speaking at Luxury Interactive 2017 on Oct. 17, a panel of executives from a number of luxury brands discussed the ways in which omnichannel has completely taken over the industry today. As customers continue to live a more hybridized life with digital and physical interactions occurring constantly, omnichannel is the key to keeping up with shopping trends.

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  1. Dior dives into French Riviera with escapist fragrance
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  5. Chanel unleashes ‘From Dream to Reality’
  6. Pratesi continues retail push with new Boston boutique
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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