• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Omnichannel “Holy Grail”: Measuring in-store purchases at same level of ecommerce

October 18, 2017

Measuring returns is one area where in-store lags behind online shopping. Image courtesy of Ferragamo

 

NEW YORK – Luxury brands need to fully integrate omnichannel into their strategy since so many of their sales happen with third-party retailers.

Speaking at Luxury Interactive 2017 on Oct. 17, a panel of executives from a number of luxury brands discussed the ways in which omnichannel has completely taken over the industry today. As customers continue to live a more hybridized life with digital and physical interactions occurring constantly, omnichannel is the key to keeping up with shopping trends.

To read the entire article, please subscribe or sign in