NEW YORK – Successfully implementing chat features into a brand’s mobile presence can help build a personal connection with customers as well as streamline much of the process of interacting with those customers.
Speaking at Luxury Interactive 2017 Oct. 18, a senior executive from Four Seasons Hotels and Resorts outlined the ways in which the company has used mobile chat features to connect with customers. The verdict is that when chat is used as a service tool and not a sales tool, it can be incredibly valuable for both the customers and the brand.
{"ct":"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","iv":"f1734370b0a988d7b892eda53629c7a7","s":"44a4a591b623d80c"}