NEW YORK – Canadian department store chain Holt Renfrew’s recent in-store management transformation demonstrates how omnichannel begins from within a business before extending outward to appeal to consumers.
Omnichannel and digital has been difficult for the luxury industry, as the sector is heavily rooted in hands-on service, which digital essentially takes away. During the session “Digitizing the Store: Bringing the Online Experience Alive” at Luxury Interactive on Oct. 18, a Holt Renfrew executive detailed how the retailer saw success by arming store associates with a special application for an omnichannel experience.
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","iv":"b61bc59dec4dfcac9f2fb18d69b73941","s":"4f6ae14777b6f105"}