Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"8a0f2c117481c7beeadd8db9c183b19f","s":"ad241c734ff421e5"}
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