Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"d69da52bf6e71393f360a58c8ae2871d","s":"4134fe0e131bd478"}
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