Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"08c80633e0056fbaad604f5b478920f6","s":"c47e042a2679ac63"}
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