Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"8e4eed98028f653be68436ea1e038d8c","s":"e8b7276975769ed8"}
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