Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"e303aa20b050c08028de7fac48b3bd1f","s":"af3e131dc1d84317"}
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