Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"773927677cf6ae13bb1c019296e42ee6","s":"4950e811a17d858d"}
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