Retail
October 20, 2017
Redesigning a brand's online presence can help jumpstart sales and bring in new customers. Image credit: Hodinkee
By Danny Parisi
NEW YORK – Managing customer expectation is a full-time job, and when retail experiences do not live up to the expectations those customers have built up, brand-consumer relationship suffers.
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","iv":"c2ba0606487a6bbf26a81866b7f3f687","s":"5241ca1860ff8f4d"}
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