Retail
October 20, 2017
Redesigning a brand's online presence can help jumpstart sales and bring in new customers. Image credit: Hodinkee
By Danny Parisi
NEW YORK – Managing customer expectation is a full-time job, and when retail experiences do not live up to the expectations those customers have built up, brand-consumer relationship suffers.
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","iv":"af00bd6d6daa51efe59d4270cb58af95","s":"1bfd4824a464dfd0"}
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