Retail
October 20, 2017
Redesigning a brand's online presence can help jumpstart sales and bring in new customers. Image credit: Hodinkee
By Danny Parisi
NEW YORK – Managing customer expectation is a full-time job, and when retail experiences do not live up to the expectations those customers have built up, brand-consumer relationship suffers.
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","iv":"9b29179cbeeec2837670ab9dae262e7e","s":"138766978fd758d0"}
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