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Retail

Brands failing to leverage mobile’s full potential: L2

October 26, 2017

Brands across categories need to make better use of the unique properties of mobile. Image credit: L2

 

By Danny Parisi

While the vast majority of brands adapt desktop Web content for their mobile sites, only a small minority actually make use of unique mobile features such as application-linking or 360-degree product viewing.

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  1. Chopard, Boss, Lancôme front AR experience from Snapchat
  2. RH opens Detroit showroom
  3. Vhernier enters Asia with new store concept
  4. New film from Moncler marks return to Winter Olympics
  5. Hyatt names global lead for luxury brands
  6. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  7. Dior’s ‘Lady Art’ project turns 10
  8. Versace announces exit of Dario Vitale as creative director
  9. Chanel unleashes ‘From Dream to Reality’
  10. Breguet debuts ‘Expérimentale 1’
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