Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Brands failing to leverage mobile’s full potential: L2

October 26, 2017

Brands across categories need to make better use of the unique properties of mobile. Image credit: L2

 

While the vast majority of brands adapt desktop Web content for their mobile sites, only a small minority actually make use of unique mobile features such as application-linking or 360-degree product viewing.

To read the entire article, please subscribe or