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Fragrance and personal care

Complexion merchandising calls for diversity, guided selling

November 6, 2017

Fenty Beauty was developed by LVMH's Kendo. Image credit: Kendo

 

By Jen King

Fenty Beauty’s entry into the cosmetics arena has shed light on beauty power players’ lack of merchandise diversity for complexion products.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Exclusive Resorts purchases Inspirato for $59M
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Dior, Rizzoli to release book on Lady Art project
  6. Porsche cuts ribbon on esports facility in Cologne
  7. US remains world’s leading wealth market: Henley & Partners
  8. Lexus turns LX into full-service glam suite for experiential activation series
  9. Can luxury brands balance AI use with heritage and sustainability goals?
  10. Bergdorf Goodman unveils vibrant holiday window displays
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