Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
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","iv":"37f027f65a5daff21170cc0f5a493ff2","s":"b5042820b3dd1ab3"}