Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
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","iv":"b7b570b09a26783fd5eb2981634b6b4a","s":"25e16063a9c9a785"}