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John Varvatos highlights rock image with social media album hype

June 8, 2011

Time for attitude

 

By Rachel Lamb

Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.

 John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.

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  1. Moët Hennessy welcomes young artists to new headquarters
  2. Day’s wrap: Facebook, Moët Hennessy, Audi and Fifth Avenue Association
  3. Mobile reigns supreme as holiday shopping channel
  4. What luxuries China still craves from the West
  5. Hermès, Chanel most valuable in resale handbag market
  6. Dolce & Gabbana, Baci Perugina partner to release sweet treat
  7. Dior shares Paris Fashion Week experience with Blackpink’s Jisoo
  8. Introducing Luxury Women to Watch 2022
  9. Fifth Avenue Association launches historic walking tour
  10. LVMH’s fashion and leather goods category achieves record revenue
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