Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
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","iv":"4640da5f07d6f4f1294c4c8b83a53a33","s":"02db1b36e9d1bdfb"}