Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
{"ct":"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","iv":"6ce61d39d98b1c849b281fc3dc0612db","s":"63813d1c44ff37df"}