Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
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whOaRDcU74cBus8jMeE1IfToYnlbjxBd74dwqGocJI8Q1nnJ4tbaZDWsXHWxZCiGhug2ftsSmWvN7rbZLElJIZbGTMLwzAbARAyBfnigFMaH7IP+YLpbPOgxks8T7QzLEfF3YJXodjFb6LZfMel95xhngpMWpo6fJLM2ak2ROJ49F\/x8Nl3owANG05Himbc6\/HxJh3Po8L7LooTCEhaVW3GgPUQ3qZk0Ab1v01WJP0xi+FE6FtAfulLW5bNBk8AZy0UOqUt52XPqfXEwE\/z8tzhm\/ZmYkcz+voJ4MXgV1w4d145IEtzmVDjIhWflQcNV5kt\/ViW5GgpmEcrfRd\/UQwsInQX5s0QzeqJTrk7DxFNisjIYtTluBVB9mgJ3Rz2F90XgvnIEM6U+HB08QbI0ff01QZfMsJHFHqunZVZSlpes1oAF6mGK\/LA716ZDt2bXzC8RrIRGfPZGZJ304dD1ytXWpoELK42o7ZDUJGXQz06+2Lhpfqgk3STAkkwdz5KTfKqW34DNBmRWPLdoT\/lcGDYi6pVvRs1\/99kRMlYPkCoXH4ypOIVRG4ayv24ix1OT1kk7A2KVF8WIwqdGcAMVIZ9+kb5sTLYtYWoKmR+MvvwR7Ysaegh5HYxEqgOG0pQlkG+rh3uteXa3+bpMDppHZJYA+sG1\/+btcbzk24ULB9puHBbdIzD1Jow4ypReabddH00C9Gb2cew0RTLzLv6EOHQwPGnEVKNH62Eii7DQsMB3\/z5h4jNSPLK6vW1EnvuilySg5nnSZMstdGOKfjF7HXNUahlymDjQH9kZLpG69LT483lY4s2cpiJaKjB6h+vZYrog3C8UoEO3FPMIWyBFqt1UqvUU+WYSQNu6pqiaACGOgo2j2mdI0rFTysQZ0r2i0kabS2JhjCCEbpfEjZKw7eXCYaRrHGM06mLUoVXstsX2yVCkX0JoeKHpLo4W6YDmbWMt4NvzpnjH16jsFhriuMtouBSQlbvoNUADQ5uU51jrDBlR6+9ehpp5uxvWUH18EKXlgwSwuX8J6dZXawzskWkASIeehu00SXlGk0obb+rO14w8ECtcqOJ0a1tUYUL1lR46HVhsVqZngqEpsAF0vSZ1HaGhjXvZ8PGnDk7oAEWD9lLPe7a\/Wvf5xGOGWFMNWaBHYi107ATSHhbehzt57sIKjQY1v40zOIuC1t6VsNfmi1beLL\/AIyT7Jh4+IyWiVD+QmvTJTG41TlT2nFyv+YjpFuWz0imAtRMNggwjJ+vvnq8p4xiiBEkF6k2jfDwJhaDnvMe0OvzqHRdRtYCfWBpiGxSOvjbCzpM83nkaOaMaiD\/jKhQ0HsaE\/pOKggR6jCUpNn7AHXJGJX6lIjPCXQXSYIYGzAFY5mxr\/O7aSBMTbBXWauMCFCHreSBXbjIr9ITBLo18v8v\/AYbbkIhIcRXiUrgzzoR\/iJ7byoiQakMdswLYPLD+GOpuJ+j8dMVNVkNvuiI2TLvxVHLSyPnMqhgwGxZIPCBCZ0HAsuZeqIDDvCTmB3JWqEFncbjdMDdMfNsi\/DVp8vL9F1ewxpmReyHPMLA+RrThN84EOFT2xqenIGbn6foiFWT1kC7+aYyLcfQTtatoBE2Bi\/jKygqe3cY4EFS\/kX\/n6IKXqrqlJRnjQAPV+01GAfERi81z5E6GW\/xTcnAIR6nqTIPc+LQMCov7q06trXpxswGLWWhEfVv9jAZtJIcBf\/5KISt5lJuls+ez3U73+NlBc7+f2G7VsLkOHkF7E3AV5+Up3If+m5NfvN8Q+MOvI6CZy2CAlsuchHMvOTtx+aEmWst2Hrh0D6c6IWWHcOnvaiDRafFdQwfs2MPWqz5v3mmIRvavEGwoXRNpN45JtDS4YBeRsuehyd5kP6gBq52zfror0AI6xgwZWfZt6x6m7+JISV\/aRN35TlFQ7gZbC7wyLnpZQaKvaxelvhSj9jWxFeSzMdwvaVy6a8H9Xdh0AKnkfvWv46ONF9dsWKjRF30hOkG2C+qqtIBeiPj8KH9YHqFVmwORPt10rIEGa76tl\/0TiXwoi4GU+3Hk95tmwDVVRu8H\/0i3DMB4RNnMzQSq3oGCS9DaGWbT1BSACCgTsOG3vPZNMseJ94bXRpwRHe3F6HfZqyXHL\/YwH9cfPLQqRpmNSnOqpbPd4uvIiTyv3P3kQQ9aqTW98rgR\/O\/6EdOIQtAriAj5jSzrIeoR6Blq311gvXGNakFc7GSS3mYUK5DEcAOScfhH4Gd3Wy0ZPWWf8oXLwYkzQz8IB79ZSqcFbvF3osYVLhfWURXBJriGQf1pEtTpI1b9bqNcmfIMgn4vCy9uzjh0ZL7Y+wBuCFnsrwPx2vfhWVj60U5COAJZv6TBq5LhCc5dJNiAJuCMLC\/weFdzuu4Iq3OW8jzPjWOVZlEfaVtwxJTv\/bwAbcbKlemLXBrQf5XVP5b5q80gHRZyjT0ijzyPDkn3IHwiUzERNkG7ULpPIhZRf0k++C7dYeTx1YUJ2Bvpgsh1SsQGRgxYCABFXKV8Gwz5\/z0Fh5RcUv42SjMtO7uCzm19\/GBWeZobpDNA4qQ02xLTFCkLigLL\/EQ8sUNWs0VMgRi026Cy4+noQb7x2I7NEyMV27CeAsszNmlQkkYxGrEnqqVO+AhyPk4G6y5p99b\/k388lVfp8Yo2015dkyYw+qY\/oqayE73mhYAaCrA9\/OBmXwjM7qtpf\/qz\/kb5hyX4z4yf2VQqVDj9V17+uyaqsaskF\/tVWVQViWpJONuIVGYKqpyWb3Ucxqlh8Qo+TMBkuHMUE5TLmKWOu8\/2bRmKZ4+Pqy3cK9jUKA29WU1E7AdhPpE+3IuGJGTKudvmGD4vwsH552JCK\/GVulxLJ9SPnB7mbyYyh8WH0KeYryaMUHSM6BGtryF84XyAMhGG9TD8fFWc1aLLQl153YzIh8PoL\/q5m3gv9Jc03gnmSJKMAznUqEchc9nG8uJi3ZhyLszijK7bJwkaAhMuPUdqeC5aAezBxI0Xom5wZ2Ta4508YFtZNa9HHT\/rfTRa6p7fWL+j47I51Qx+AA\/PzlgXMqihERjmKszpFLl0HB04pw+nwsgCDKARZDDBvK63p1GxIW46OCzzQotDgYXE42eYEktKWTIVAbLkGmObLQnUZ7gDywxil5qYeFs5JSStGX67ivn5f+Pj5DwkpceW\/CyNPT3GRm5YlGp87nb7cqUk4YvrqtXVhmDrjEcepRSOY0ShV3qLcLi6ALcNDfCjnHD8WT8dEU5wAZs6EcOGdnOwax8KNg9ct3cG+SczkUq7RW9oIR7Ui4Y359CZjMQGveT0vAJb7Q+INmd+S4m7HTEys9IYD0DWW7hufmot8qV7aamc0GIrTQ7mcGe+CJF8O7R51tU+dbGoWjK5qRF9EqcvOSCkTDNcJc0xT9RiclI2+vGeJy9cpGNtuYJ5iJ5MdfAonmZYm2TJKce6o8X1U1BKi5Fo3We8dbTft3YKA4XOxTCWr85GyOiZgrEw\/PJFzeJXLJ1hRjDGmYnsrYE1A4kxse8Ce8ueBhzEyrogjRgjq5kMqFhdQYgmjc2q7\/eTDSqL9kvlP+oaOnPkDtVTy\/ii5S7pU8Sy5g06mBQWdx2mcDNg8QJqpN+yWU0t46WnJfbELzG7CEqRbs0DEBBxkh3ZmSH0riRrUkxGd6k4uD+787QwrlyFNXywibIFDqF8KtiIPlKKYAslA+qbF\/HpDZqTRfuoiEDJlZv6SDZi5SfKMHvb6ySP8V9dtJIG7WPdzk3gVakfxJ2kwGaAR5bcCYzOECY8zCalk8W3req4EtDxsOPrjxzSpUKwxhkvdud8ZEOEPMlSDC9tkxcWvSAysWgoXO189czhA+CJRLFjPxf+TKNoLwoaGVXpwkVIeqf9ZFap4ICKFC6Gw\/xh5uJzjpBPXYS4lWVqlvARyGP\/yWYoG4xQUAXBk+48wve8UQUzgM9HXam3f7AVKcWdSb4SK1c8TqGAQsYROFlJeebicMJvev\/soyJs1DTOfg72lbGHgftuiGZ+Om7WzYbmvpxe+fgogwjt2urYb9u3D\/8uLXtLmyoA+4xQ1gESLoH2C7lI4UWQH5gC80hlRK1666\/9IH5nWL257\/WHXGmsfPCMbTTcgzZBcoA9LRfTbwzMWXjgjpjAp2tyj7Wptl7F\/6jLZ4a+H2wMYMP8Z2uEqKogb5a4eJqTB6F1MUs3spYOIJVOD2CMM=","iv":"db01121990ebce1d8a042e91cebe7541","s":"d33dbf2f712dc38b"}