Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Brand Keys’ annual list of the top 15 most important fashion brands included more luxury brands than average retailers. The importance of a brand name nearly doubled in the past year, with 29 percent of consumers claiming the brand name of a product was important.
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","iv":"f788f5025632d283c2fd081d984997b2","s":"7f45160da73b1950"}