Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
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","iv":"3cc50334bea2a34919f97ea3463f1022","s":"09853702e84dc8d4"}
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