Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
{"ct":"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","iv":"6da389bded73a73a7060ab5f4b3e2e67","s":"5cc7d0e95c3263c6"}
Share your thoughts. Click here