Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
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","iv":"9589a96064fa5de93769a4bc1ab1d707","s":"bc2f7b4d28e7e6b8"}
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