Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
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","iv":"5db5022652657da6fbb2d0e117ba7e0d","s":"4c580b690b018d20"}
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