Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
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","iv":"1254983dd89ff76cff55a645f432a3e8","s":"a35caeb5f2749deb"}
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