Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
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","iv":"9ec3c22adbd989c8de8688be4676c049","s":"de1d4ec4e8872ceb"}
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