Marketing
December 1, 2017
Digital tools have reshaped the way millennials interact with brands. Image credit: Fendi
By Danny Parisi
NEW YORK – Millennials are the most important segment for brands to connect with today, and doing so requires reengineering how brands think about their relationships with customers.
{"ct":"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","iv":"dce10f478baecbbb899b469df85a8ea1","s":"34a3a37db74fd50d"}
Share your thoughts. Click here