Marketing
December 1, 2017
Digital tools have reshaped the way millennials interact with brands. Image credit: Fendi
By Danny Parisi
NEW YORK – Millennials are the most important segment for brands to connect with today, and doing so requires reengineering how brands think about their relationships with customers.
{"ct":"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","iv":"d347fce49010604fc532ae134dac9198","s":"70e176470ff481e4"}
Share your thoughts. Click here