Marketing
December 8, 2017
Kristen Stewart video in a Chanel Instagram post. Image credit: Chanel
By Brielle Jaekel
Brands and content creators have realized the influence of mobile video and its impact on consumers, but marketers still struggle to ascertain exact measurements.
{"ct":"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","iv":"d9926aaa6b56eb02d541ca52c7f00b84","s":"9034351612a89d71"}
Share your thoughts. Click here