Marketing
December 8, 2017
Kristen Stewart video in a Chanel Instagram post. Image credit: Chanel
By Brielle Jaekel
Brands and content creators have realized the influence of mobile video and its impact on consumers, but marketers still struggle to ascertain exact measurements.
{"ct":"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","iv":"63e84aa71339041921083f1ba79f4f76","s":"ae4943c981ea7bb9"}
Share your thoughts. Click here