Luxury Daily
The authority in luxury news.
Dec. 6, 2025
  1. Chopard, Boss, Lancôme front AR experience from Snapchat
  2. Vhernier enters Asia with new store concept
  3. New film from Moncler marks return to Winter Olympics
  4. Hyatt names global lead for luxury brands
  5. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  6. Sephora highlights the integral presence of Black beauty
  7. Dior’s ‘Lady Art’ project turns 10
  8. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
  9. Gucci studies connection in spring/summer 2025 campaign
  10. Chanel unleashes ‘From Dream to Reality’
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Strategy

Design’s role in luxury: Luxury Memo special report

December 12, 2017

Luxury brands today pull inspiration from all over. Image credit: H. Moser

 

By Danny Parisi

Luxury has always prided itself on exquisite designs. But in an era where marketers are constantly pressured to innovate and create new products, how can they continuously come up with compelling designs that retain the all-important brand identity?

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Chopard, Boss, Lancôme front AR experience from Snapchat
  2. Vhernier enters Asia with new store concept
  3. New film from Moncler marks return to Winter Olympics
  4. Hyatt names global lead for luxury brands
  5. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  6. Sephora highlights the integral presence of Black beauty
  7. Dior’s ‘Lady Art’ project turns 10
  8. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
  9. Gucci studies connection in spring/summer 2025 campaign
  10. Chanel unleashes ‘From Dream to Reality’
VIDEOS
More Videos

MORE IN Strategy
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images



RECENT ARTICLES
CFDA bans fur from New York Fashion Week
The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom

Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’