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Strategy

Design’s role in luxury: Luxury Memo special report

December 12, 2017

Luxury brands today pull inspiration from all over. Image credit: H. Moser

 

By Danny Parisi

Luxury has always prided itself on exquisite designs. But in an era where marketers are constantly pressured to innovate and create new products, how can they continuously come up with compelling designs that retain the all-important brand identity?

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