Retail
December 13, 2017
Net-A-Porter's fall/winter 2017 ad campaign. Image courtesy of Net-A-Porter
By Brielle Jaekel
As part of its mission to manage its abundance of information, Yoox Net-A-Porter Group has developed a clear picture of its product process through the use of data.
{"ct":"z5HEICXhxwSRiwsbaZeoNQRS6UdZNlhtqMrknH0+7B\/h1CmqV6SmtjxjavFYpaAJSTm7puwb2hUNon20wbygMXC8kvb\/BWfaDJ7ePdS5si6FtE+uGYkxhyuraxnkRaI\/tx2xp+M\/UcO0yjqZmlYThSfBsEHH9OoqG5nVxRNeUjdA4bUmH6uo0FeUI540LN2NFH8YqEfCbY6uwdKIXs2kF6Vgb3vhGfCTWYkoFU8T3I3JKh7\/XuFUbjxhUt6tbtEIlyF5NoRmonqZmq6y2\/NeaJvpIXeRM+wD7QHkNSS\/1J05PA2g9dBFYzEXB\/f6oEerCr+ONa0DA0M8ADnkJqf6hjWsNR3x1n2q6XjZ3Lc3XPkk+PdRjUkbl3cG7LcbdCe0GqZ0LFPRVmVmTHVAi4Y7fyNwNYBrHWYOLzYoIGWZt\/BmZmIurpuFTACnY6iO9XjI+1ZQWs7eOcZprLfOGoFqvz5B1kQE7gyf3\/K1zJOreRFmkAOrsMh+RfnL+Zz7fm+3bYR8oNJeCYRtuFVbL8i4Nrj2k8PbVt9Ri9wkibxq4T\/dTXb+Oy5IrQsao5wBe79N9QB5hyTd0bSFBF3r0bEzKfASFXDSfUPVvdiowUcDZBn\/J9fXIfTd+ORwyPL66Tgds6xbR48O8xJVur2Su1XXpUf4plNnLm3oj7i+vn4x11ZJUaITG3VSP6RQKjLUDDg3r+BQeE6QycMp2WB4faHj5lJD+Ntfd8gBG9awgN8SjCjO66ze3vlNbJfgrt11e+\/1mJ\/+4flOd6ZECtcUuQVEDB62\/\/7MHlVzX94yjHu\/3RCe\/3nco43ey3G2UfCetCwok00Gt41wOdQxL10jLKOjS9Ttzw8UZBM1CQJbn4ch7VeCk00IBM4hMU5ApqopQly2qGLrzdwehZb3mMGg2048fn1Xhw0pPzIwjy5JyKcXgTGiGPvA46tFxyLrkcj2VcuqNbULy+\/QwDu6BDHTJNIXhD\/LcSw7SMmxh8mhHW9md1VRg8dxj2g0CpYRmAAuwzaN7KdPnxXP6VuD17Agrf5UP5q6vOXe1P0Jw9wcm2OchyK0ulvTokS\/xNn5bTDpYtKI8XnarBNPKF8X1xSFvcimfLUMWjY4dQEfckJ6AZtQke+YQZSH8+suKtz1tb\/7cn8X+DP0dh0\/sRQyHhqGF98CDiAmixZu0YZ3qb73VkKa1t3w5\/9UdIuFAWvvZHQPSLHY917OiCMIZTLWEgGLMkvZpzEvVTW\/COpXEuxWJQM\/wO4hmbQw5723cxJVf2\/V2VBZuwhC0mkI3154N2Pzj0Vi5jeL0\/Tn+Jv1pWEO9Q5KgYXh4g19j78b5hjbu9YCesm3lObJlpOp0ek1LX8hgY6zp9+WPA2jlvMZ7DR8vHEN\/PqM2WmDhmGsKSfL\/hROEOPCXHfIHIMkgQ7tJIp85ICcwxcryZ6v5cFwHYnmKR1MR+93kzjigaxgeLfuDf2OpTcgwtQ5Zb1FPOss0BAHMVfUsOwY5s0ZUOFuA0I\/i38EsBYbdbcKmia4FFn50CGSTihqwYqGiWFBg2EbFM3AJnGNdw6PoplfiuFDNl6g\/1374ntlNDW51\/TNFsa2RF5t3W8W3lmhnaPMjBQOOzMLCkFL+NjgJau\/4846gJ3NogyGFwpaD5VftblvKfyNTE4Gsoywx8RJo3SeqOD6KPgpo8Q\/hN9oNGfIhcw23LfuLWGtzDWpvX4DQZZ9siYQ49bQWSUxsMKyiLX+tbFri2YGo9GCEBG9+X3wRrjGfQbM2jb866ADP8+v32DLCsiExT3g3rEiavazvR3rXuDrUgk7uRVGnB1ZJtRn9UoxayOYI1dyMLjjoDu34P\/k9iQ3O38Fww82adGq6FvHgmROmvocK0AejfNMQSARVxxSH47+ItgU72XRDDCMkZ6dv6F\/\/6Qpxt03czpQicDTEdmjQzNndUl0Zs7lzmyYIBhonNiFjA4Rt6l01xlzxME2nMVtEUkqVUuBYKCHP\/PWKFtaWLksiT3RLsQ\/dYZRdRDInbAcETso7AAxiNAjHBMIvekAVUQ7MhBxWERmGk+sxLC1dU5o+vebHDLVlaIfaxquKvV3Tsqd0IHvwPqaliDurkOdpIoycPibzRjvcS1KKhQbbIzCnH9DrcNWWhDv4IrjD1t0RXxMK6BMoaD0U5ZrnaaW5VNjsuXhaeM3hGPnusKCtx0t6RqgXRMihcR0F5u18Szk7wEXlUHtoJvDM7LC3LFO4hIbCAAWROkZ+hBTnO9I7yQI4rwNaaj4ruGQa3FUEUyWJeOXmnlchUYhnSQHoMKNWzelTkGBgqekDSIuITW5OPUa5Pmqxa7M3ABrNt54Ao23yUzQvnQaxf5FUmRh4s+OqV9+IjmE\/TZTHjOLy3PV4XCRHAv\/G2o8xd9Way80daMemlbNuIpw+I6P01+Bd77u0IC\/QT\/aypVXLNk8wbNQ81BxAHpnwRNYLTZ8N+yenZFzVfUPnjgnA26VTxsQbFAqAf0fINz8xHgh+0n6YFdPUM50zwiRv1kb6kwZgF2Zx\/W9kjLZB0tGZDlrHkh9EAuhKssnT6wmUMzJSW6plO8RzguALig+RDtJ2NF12Hkx+RhVJkuw\/z2cRTLDyP\/lM97Cfb3NA+s9tnnpwVw+G\/r5Upve2VzbyNIdYaTbZX4kmHnogcVmfkgC4cXyRzdeyqm6vm3AYSHUPuvdo6LqgHejEp5+GeI67HE7L1hFEZBw21GmaJDw+excoafNcbIvYFM68zacQAaRTg5aUcJDOOiTdSHU8U4LlVkjtb+uYlIc2W4ocvsWV2AWycuiSjQLSl2Xd\/VsI\/iUE1U4YQKyjvVOp1Yrn9zOd5HDoBTI4NBo1iBskAFv1O\/\/6fnfttAT4+eiXYZAaaSj9PbHgQ8xzy9UJMvkAdS6e6C+IMirPYO5lFhMouIVF1\/fijn0LneRmjbq8j500Vqtf1bHFA0MA5\/evf1v4CEKkaDT04mIGGb0q4rXlCnE6czj4z07E3f\/Bn7M4BS7VZvhikpXwYx+d6aEUzLGl7sjDcqRWT0+Q98wnGhHoCdqvlw4owQ94asScX0VAayqBnBSc6MihxwSwQ7UhXtU6sBlz5+x55DGThc0SQooLF0VDrhOM0hH\/hd71Ym91Ri2pWXghUd097zBdleHyjLBIoye+QhA7ubNe0OixjBbmjkVvzKesL0j0x0KRvo4fu\/BpMJqqcb\/X+3KoZeKYR0K5ssO6hcqKkp6djXEDcgVBMOmC4HhfaNf9Lu31UJQuFEI7YkxPV4KZqZRyyxdYi91cU4FFoPwqcqN5f8WFsdUZb7i43HVi9DEaK6wfGDvR\/PipbQLLWhit78Ip9GqQ4ULc1ZJzUmh3EOg5bUkzZStmiUL\/tGkuXWhGStnSk\/XQO+Va3tJiCth84EKMOg+FRHWZ21m7o1nfVqKQpXttKseTBiTr3f\/\/plZRC2Gr5W8lexFp+dGWwRO1J87\/fqaDr+xeUHGjH9yp0Ls4aJDQKyQGEz3jbLclGnIWpRH6gQ2KGQucNa\/SMyyWRpAt16\/KBHON4gSND4Z\/vyhd1M9zZuh0zjxYx5H7cvF5AOzQr\/e95pfnr\/4w3OpIme1AR+v6rIwnthLF0YPYxN028d6HlC1Rms56gktlnDXXj+orwaSIiZpOOc2TMzSksH5hm2VJnPQQL+cSUEZ2WKBrQPxQ2ef6kvkS78EQ2A5Xaaa4THLnK1u3mYyryjlc79ikFwCL5WPJsPCzFOy9idJbN95CscO0oP4K0c8Fs1xGZMu69DuqoHIkDCX\/t2V\/tVBW2PmKToFmm3OjjE+hXoQbbi1ev5XZvYXQylMu31oDX+fomISEzhpnUZEJYSvNOb6N80QH57muCNV7T9RMPoyEuijpnsTe3RoYus9Mj5lULDpHfKPdabJzryP\/evxFlt4NA2jyJ47vADCXHW3QS6p9K8rlehyGGhEdGLMZCoNtswzoodCzmOoI7QAYYEY0g3yMSn4TXui6AYkIt0mI0\/d0emsiTq6fJ0ZTmBOEgX3pLOuf4LyRo4WvV7YHYORhh+efifUoilYH+0IBLisT6F3QuO3lV3UcqBD4kaAPWSn7TUYuEuZZbayHRm\/ljNrwYsuoGua3ZuPYzKmEmIdFheEN5eDE7u6OE3Izhy+hvN3MiJCaVi\/96F5UMsl5xh613wdwGwe6rX6FXs3hbqNHgu7rcX4uDtPUv8hxaDaj1yUuqPLWILLaC7gFcF1A2abBDLBUwdN0eHEnXkWSAj9zvkSFFMBQOTOgsCXsStRaD0uoe7ejlOzPxeuNv4lO6BDpbg\/TymwHRlg5X8AoOdZxsacNgfih0Xdzk6sYDv8GcljKoDkEb3sJLupNTvKAFZ67fod7Mo1g7qu4EUifFtyAEK2uwAn1LYLyajUu06phe3mn2uWpF0ZvnQzBgYXcv0UxFXb3+WAyIsZWry7Ocgx4+kobE4by9HFPbbnNStEYZKIQ+jpQ8mkAefVSK4MWKla9cOqupGsztmG8LXb+GsiUVPkkFMH9JtTzow7qBv3Rr\/OO\/a+rl0AhVgYlCqPJ1qPaCkFKFahFMx5kbm0FVcNeXN9zl6EanBHPoXbPxKIu5tKgQ9wHTDxwXUFx51LL96+uktKH2Rt4HgQN2KmRuTlqVkKsnP4vF4z50hhVBVZWmE9b0N7lB0vaeSEHXihpPKT\/KUY+GJeZAhDiM2jEbxMfkuCKptQG+Civ\/gQv6QB7cOHBgxWOp5kYa44\/GI8JhTa+f+tcV5fj0HmvAeh1\/WqtiiQkfm9XftxD+hsXqcTRA1s\/9DtgdlDRAETC6Dw+MVltv5Og6kbBZslTc53JXY9C0Xwumn86RBlAIf2O4rnNY2Mctt8CEwhqr0pX36ecV5VO5uuLvXWMp\/UGvpAZFkrQXwQskdycrocO2NFwuUkvVYf8BSWE9CzhQB8b9Ey7uX150NnQOS0Vj5w2iOwCLO4Z4NlmjijDy3kOK+\/RSS3AKkwZGHS7UWixeZh33ne\/8IgeSafDlrX6FxkEWJIqv3YB8QBgRnjlC+JiWlwYKBPm+9gETHkLL7PeNpkNgHzXUUsjGKx8fPxT44hwSfIE2Xk7QDfpHJqDYiLyImLk1Qan2jC8V4sklkiDwU\/fvTWX2cQ2EcKV2oxbrJCgbM7U1TO+l\/289MHAQFaO7l8jVueS3BQxmVNZfsSiHRmPU5TR\/tBwiZTthOzAph6NgYpXNJ9k2wrimPpNVHCSWfyCtnVq1fpGb22IxQQ2utFvK\/QIkK4AQzYPWaX2kf5jce6C6PBDgC9oRIOnONGsjUSn\/i2\/JlcnRm6iyMgNWrz0hIbr5Y4cf6uSbgMQhaQFk6d90GO9C0PQAJ1Mx0mTnHUJACm0yrYP2Y+R3BP7u1fnBiam039Al0SDuKVZMzwGU8LJEHQpsODpc+PfPuWdgy5AOoALddKkveLoHFagxWvlfYo0Z6li0lys9FlW7ucyEt9kBbDpLsMJNCDXm8NgYf33KOvjeaaS4DpkaPBoXHcijBgWavYbwyTj7teB6aGdnPMBeqUSaUDe2RM1pBUmwi5+\/AtwO0wOsYsXxRu6LT\/58QS8m6WFQkV3AfHfqIsO7D8Lrt0c7dKQF4iAUxf\/e+diTVCyElNNI9cJxXs1PICJ7XlUW2ZF5C6nCQ33Leocrpxr8\/OAlZlPU1Vr7vDAAmb7iiUUa\/ObUNM4vPK+tY9eWyf4F\/pourPROeeH62RSmmD1Xw5KwSC44j4fshq0I6dp3kE5gKsaJ7k6nYzw4fUsMVTXVSBaSmUJIQr0oLaJSA2+d6l\/j2n3jkPVIipSr5v2xiBDaSjp0tEl\/UNe5r+KmUQJzRtOWwE\/l2\/o+\/\/sC+cA7Gdm38MnvV2k\/cBEKeBcfm7zgcdug01hf6YUDJDY6rL+5mAbsCKfvFwHLCljCESmliACvSLEu9yfZSKuqshtQlm0vyANDi+cCFUeUkf5TMD2U31HYK4+G8IhU6QbwLDhpcBp0xm1NeQ2ByXDSejKVLV0ydOIhiVclw3C89HSAbcB5DZBwcxISIgRMgg0PSC2kFCVmSS7gfvUOpV1FWX5vju9+L7KsB2HMqgz05460Ab9+61fdXvja8353hunUUVGayGiWYY1asq9yWrYVjGWz7tYeGsV+n7OrnPMqc+XH9bdYK\/kZDgx9NMyNeBOGv3anWxeaOukUIcOVDPyfYG6pDFHwQ51bzDam12viOnqEAIYEMUFXoXgxMVqdv+NXmfIpn6IGXuicrHZGoGJMiGWozV0uGW5pwGxShyYpnOrSPPUmkseR5F14STIulBYjXmdHZhKx91B1ia5uHRj27r1lfBUkIPRxqztCzjCXOQSTBbQJHjJ5UaBOxAI\/o6JouC4ksA9kaMYIO8zQ42E3sqDLxQv4Xb0+285cdGPhr2lSaqRzyQma7SsY1lpExCM+gB6AoEGZ9ZpERTgvqklO8wLoVdBhjJ4hTJY15IdwVQi9VKXVlbgBw9s+sYrw9jQSly5dfkCEFzFghG2XUyhr3Nul1jb+31zF7x3bLEj\/JuxM7EmgsePsmVZNr5szehuhBl3dkw08QdIwlgQ34Ru6KkwpzDQexO\/kfvXI4AU8eFgXcdQxTz\/8Aq7hfGuOnJETFVv1pzdV6URoPeP0Mof9ucOH0CWNJbRjmFWES7s0B+o8bO\/WfjbqQS6ddKMAeQD\/A4HU8fIoyLsLTwN9l3MID0k8M=","iv":"35b8ffd0e9f445c5f871ef90ed9f66ad","s":"da652de90b934170"}
Share your thoughts. Click here