Retail
December 13, 2017
Net-A-Porter's fall/winter 2017 ad campaign. Image courtesy of Net-A-Porter
By Brielle Jaekel
As part of its mission to manage its abundance of information, Yoox Net-A-Porter Group has developed a clear picture of its product process through the use of data.
{"ct":"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","iv":"60ac6fe6eb94df7573a40f3424027ebe","s":"82176cc057cd3b74"}
Share your thoughts. Click here