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Jewelry

Swarovski opts for omnichannel strategy for holiday pop-ups

December 18, 2017

Swarovski's #BrillianceForAll campaign. Image courtesy of Swarovski

 

By Sarah Jones

Precision-cut crystal maker Swarovski is engaging shoppers this holiday season through environments that blend physical and digital experiences.

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  1. Louis Vuitton highlights personal stories in Speedy P9 campaign
  2. Sustainability, social causes core to Gen Z appeal: The Future Laboratory
  3. OTB Group’s School of Craftsmanship enters fifth edition
  4. Prada Mode exhibition coming to Chelsea Hotel
  5. Hermès opens multifloor flagship in Beijing’s Sanlitun district
  6. Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
  7. Don Julio premieres ‘Made to Be Raised’ ahead of 2026 World Cup
  8. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  9. Versace collaborates with footwear brand Onitsuka Tiger
  10. Netjets developing exclusive-use terminal in Augusta, Georgia
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