Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
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