Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
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