Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
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","iv":"927387f74ef569427f1a47235ceb08c8","s":"66a63641c5b68cdc"}
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