Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
{"ct":"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","iv":"daddc918b34e344795331ba7cb6104ad","s":"54abad9375593790"}
Share your thoughts. Click here