Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
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