Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
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