Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
{"ct":"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","iv":"03586cc078edb3635edc1deaa20f654b","s":"427c0ad5db1764a3"}
Share your thoughts. Click here