Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
{"ct":"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","iv":"3fa0b21f74c7b0e7b5653b06f1056dd8","s":"d44d3e1bca376231"}
Share your thoughts. Click here