Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
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