Luxury Daily
The authority in luxury news.
Sep. 8, 2024
  1. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  2. Supermodel Naomi Campbell spearheads design at Hugo Boss
  3. Emirates develops new fragrances for first, business class flyers
  4. Orient Express lends locomotive to 'Mission: Impossible' crew
  5. Saint Laurent redesigns Wayfarer in Ray-Ban collaboration
  6. Luxury Unfiltered: The real reason luxury brands fail
  7. Balenciaga places high fashion in everyday scenarios for fall ads
  8. Prada, Neiman Marcus, Jaeger-LeCoultre and Hennessy - Live news
  9. Mercedes-Maybach GLS SUV joins ranks of ultra-luxury, high-margin sports utilities
  10. Chanel inspires natural beauty with ‘effortless’ campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special report

Luxury brand affinity and loyalty: Luxury Memo special report

December 22, 2017

Nordstrom Rewards' 9.9 million members demonstrates consumer interest in loyalty programs. Image credit: Nordstrom

 

By Jen King

Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  2. Supermodel Naomi Campbell spearheads design at Hugo Boss
  3. Emirates develops new fragrances for first, business class flyers
  4. Orient Express lends locomotive to 'Mission: Impossible' crew
  5. Saint Laurent redesigns Wayfarer in Ray-Ban collaboration
  6. Luxury Unfiltered: The real reason luxury brands fail
  7. Balenciaga places high fashion in everyday scenarios for fall ads
  8. Prada, Neiman Marcus, Jaeger-LeCoultre and Hennessy - Live news
  9. Mercedes-Maybach GLS SUV joins ranks of ultra-luxury, high-margin sports utilities
  10. Chanel inspires natural beauty with ‘effortless’ campaign
VIDEOS
More Videos

MORE IN Luxury Memo special report
British Fashion Council scales City Wide Celebration events
Selfridges publishes second edition of The Yellow Mag
Lexus signs first-ever surf ambassador
Supermodel Naomi Campbell spearheads design at Hugo Boss
Off the Cuff: A Q&A with Stuart Weitzman’s Kaisy Mae O’Reilly
Emirates develops new fragrances for first, business class flyers



RECENT ARTICLES
British Fashion Council scales City Wide Celebration events
Selfridges publishes second edition of The Yellow Mag
Lexus signs first-ever surf ambassador

Supermodel Naomi Campbell spearheads design at Hugo Boss
Off the Cuff: A Q&A with Stuart Weitzman’s Kaisy Mae O’Reilly
Emirates develops new fragrances for first, business class flyers