Marketing
January 5, 2018
Snapchat's Spectacles were another underwhelming addition to its stock problems. Image credit: Snap
By Danny Parisi
Snapchat is in a rough position right now, as Instagram’s increasingly large share of social advertising is causing the platform to reinvent some of its longstanding traditions.
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","iv":"7dec54f3f9fc844046dd9425a3c0af9c","s":"ac99b0c1a8e67664"}
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