Marketing
January 5, 2018
Snapchat's Spectacles were another underwhelming addition to its stock problems. Image credit: Snap
By Danny Parisi
Snapchat is in a rough position right now, as Instagram’s increasingly large share of social advertising is causing the platform to reinvent some of its longstanding traditions.
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","iv":"949ee1b7348bc3b9e827123a5ae938eb","s":"d9468e347e622228"}
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