Marketing
January 5, 2018
Snapchat's Spectacles were another underwhelming addition to its stock problems. Image credit: Snap
By Danny Parisi
Snapchat is in a rough position right now, as Instagram’s increasingly large share of social advertising is causing the platform to reinvent some of its longstanding traditions.
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","iv":"6e957d9e4f1d0cab393ed8849c368333","s":"4e1ac7bccf2f465e"}
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