Marketing
January 5, 2018
Snapchat's Spectacles were another underwhelming addition to its stock problems. Image credit: Snap
By Danny Parisi
Snapchat is in a rough position right now, as Instagram’s increasingly large share of social advertising is causing the platform to reinvent some of its longstanding traditions.
{"ct":"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","iv":"6a2eefb0d06baed5197faa3f04522378","s":"6bca5a78b2a273d4"}
Share your thoughts. Click here