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Feb. 13, 2026
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Luxury Memo special reports

Video marketing: Luxury Memo special report

January 5, 2018

Kenzo leverages film to create an ethos of art. Image credit: Kenzo.

 

By Brielle Jaekel

Video advertising has evolved exponentially since the digital takeover, but luxury brands are working to separate themselves from mass marketers.

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  1. Hublot signs Jung Kook of BTS
  2. B Corp audit updates take effect this month
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  5. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
  6. Ruinart welcomes 2026 art series partner
  7. Fairmont Hanoi debuts in Vietnam
  8. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  9. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  10. The Ritz-Carlton New York, Central Park, acquired by Gencom
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