Luxury Daily
World’s leading luxury business publication
April 4, 2020
  1. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  2. Vacation destinations on the cusp of change are most desired
  3. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  4. 71pc of affluent parents opt to upgrade accommodations for family trips
  5. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  6. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  7. With no trade shows, ramp up PR, content marketing and digital outreach
  8. Four Seasons, Belmond lure homebound consumers with virtual events
  9. Jaguar Land Rover, Net-A-Porter, Pomellato, DoDo, CARES Act and Capri Holdings
  10. Luxury brands are flocking to TikTok this year
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Luxury Memo special reports

Digital in real estate – Luxury Memo special report

July 25, 2019

Sotheby’s new AR app gives customers a better look at what their homes could look like. Image credit: Sotheby's International Realty

 

By Sarah Ramirez

Luxury real estate firms and brokerages are embracing digital tactics to better reach clients as affluents continue turning to online resources.

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  1. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  2. Vacation destinations on the cusp of change are most desired
  3. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  4. 71pc of affluent parents opt to upgrade accommodations for family trips
  5. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  6. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  7. With no trade shows, ramp up PR, content marketing and digital outreach
  8. Four Seasons, Belmond lure homebound consumers with virtual events
  9. Jaguar Land Rover, Net-A-Porter, Pomellato, DoDo, CARES Act and Capri Holdings
  10. Luxury brands are flocking to TikTok this year
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Day’s wrap: Lexus, Aman, LVMH and Alexander McQueen

Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
Alexander McQueen finds new way to engage fans with McQueenCreators